Well, anyone who has used Facebook for sometime would have come into contact with any of Zynga's games . With several million of people of all ages hooked up to its several games, Zynga makes a very tidy profit.The Fact : Zynga has 60mn active users who totally spend about 2 billion minutes everyday. The figures : Just about 600 Million USD.

So what do these games have that others don't?, And how exactly does this huge amount of money change hands?, Well let's find out!

About Zynga's games :

Zynga has three variants of games .
  1. The Mafia Wars type
  2. The Poker type
  3. The Farmville type
All these games were hugely successful, However people got a little bored and started giving up their devotedness to the game. Zynga had to do something and BAM, Out came out several carbon copies of the each type (other than the Poker type) . All these games give you enormous in-game benefits provided you have a lot of friends who play the game along with you. And thus, Spamming comes into place. With semi-agressive methods news of the game spread like wild fire. And people who just intend to try the game get hooked up to it. Even this has a variety of answers. Making people stay is Zynga's special talent. Their games are colourful, supported by good music, and an easy interface.

How the Cash is made

So here I am, with a farm and yipee, a couple of my friends happen to be my neighbors . And damn they are all better off with their levels, WOW! Look at that farm. Anyway what's this arrow blinking for, let me click it. Ok, plant some seeds, click this and yeah, a little of that, Yeehaw! I'm in level 2! Just 12 more levels and I beat a couple of my friends!

So I go playing happily for a few days.

Then comes a time when everyone makes their grand schemes."By just shelling out a couple of bucks I could unlock many new features and accelerate my growth to such a rate, that my friends wont know what hit them! Farm Domination, Here I come ! MUHAHAHA!"

So out goes 50$(About 270 Farm cash) in buying "Farmville Cash" and the week later, I'm the King of the Farm!, My friends start asking me my secret and blabber it out, So there they go and follow the same steps, And their friends ask them. This has the result to go on and on and on ! .
For people who like figures, an average person would have 10 Neighbours. Of this , 5 people happen to be ardent players of the game. Assuming the secret is out and only 2 out of 5 people decide to buy in, and also assuming that they pass this on to another set of 5 people and again only 2 people buy. We are looking at something along the lines of 50$ x 2[To the power of infinity!]. If we assume, that the chain lasts only for a modest 12 levels, then the net money put in by this group would alone amount to $204,800 !

And also there are decorations, limited edition ones, beautiful ones and so on. They cost a hefty sum too, Like this Dog for example, although it helps around in your farm, But, Dog food costs 1/13 the cost of the dog for one serving. Yup, it costs you 5 Farmville cash (roughly 5$)

And this is only one case of only one game. Zynga has several games like this and all have the potential of generating insane amounts of money!